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Dan Pallotta has an unconventional view of nonprofits: To innovate and really make an impact, he thinks they should function with business-minded acumen. But, bringing principles of the corporate world into the nonprofit sector can be a tough sell. Here, he recommends 8 articles that give more insight into why we should put a value on effective philanthropy.

Dan Pallotta wants us to reconsider the way that charity works. His challenge: Could a charitable organization grow big enough to solve a truly wicked problem by investing in great talent, in advertising and marketing and in new ideas?