Business consultant Jim Crupi helps companies figure out how to change and innovate. What he often finds when he meets clients is a tried-and-true pattern of doing things the same way. He shares an easy game to shake things up.

Jim Crupi is a management consultant with a long, brilliant resume. (Heard of CNN? He helped set the strategic stage that led to its creation.) Here, he distills some of his best leadership advice into one memorable metaphor.