How do you get people to embrace a new product, program or concept of yours? Turns out, enticing features and compelling messaging aren’t enough, say innovation experts Loran Nordgren PhD and David Schonthal. They share the four frictions that could be getting in the way of your best ideas — and why they matter.
At the end of 2014, find repose by exciting the mind. 52 of the world’s leading thinkers offer the books that inspired them and their work.