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It may seem like a topic from the edge of woo, but hypnosis is getting a new look from researchers studying its fascinating effects on our brains.

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Neuroscientist Uri Hasson takes us inside his lab’s fascinating research — and our heads — to show the meeting of the minds that occurs every time we talk to each other.

Like any human performance metric — IQ, LSAT scores, batting averages — the new Imagination Quotient is intended to predict a competitive advantage. But does it work?