Turn it into a game, says technologist Esra’a Al Shafei. Thanks to features like a point system and a leaderboard, her small site for LGBTQ people in the Arab world is not only fun to use — it’s free from harassers.
There’s a kind of Hunger Games occurring among organizations and brands to seize people’s attention and loyalty. Here’s what it takes to win power in today’s hyperconnected age, according to activists Jeremy Heimans and Henry Timms.