Most people’s hearts leap up when they see the words “50% off” or “Buy One Get One Free.” Unfortunately, discounts cause us to act quickly and spend more than we should, say economist Dan Ariely and writer Jeff Kreisler.
Behavioral economist Dan Ariely points out the surprising joy and engagement we feel when we make things
Rich and poor, left and right, we all agree the world should be more equal. Dan Ariely and Michael Norton have spent the past decade analyzing the data. Now, they tackle what to do next.